© MICHAEL CHANCE 2002 - 2017
ALL RIGHTS RESERVED

FUTURE IS BACK | COMMERCIAL

Retro Reimagined.

An icon is a symbol that often represents so many powerful feelings to so many fans. BACK TO THE FUTURE is such an iconic piece of pop-culture cinema and at its core is the time travel machine. Gullwing doors. Brush metal panels. Tech that feels like it was fashioned in a Silicon Valley startup garage. These are just its parts; as a whole the DeLorean DMC-12 time machine is so much more. Its instantly recognizable.

Back on a Tuesday, Chance received an email from futurist and automotive designer Benjamin Louis. This email contained one image: a fully rendered and reimagined Back to the Future time machine. The internet froze. Chance fired back: this needs to movie. Just days later, VFX guru and long time collaborator Jesse Boots came aboard. This trinity forged a new flux capacitor of creativity and across the expanse of 2015 and into 2016 they have come together to fashion a homage commercial project that will release in the near future online.

Let it be known, Benjamin Louis is a creative beast. He has designed an elegant bullet with all the BTTF trimmings. It goes far beyond nostalgia and into the realm of awesome.

In 2018, the Future Is Back.


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