Real Rockin’ Beauty with The Pierces.
For the release of RIMMEL LONDON’s Scandaleyes Rockin’ Curves mascara, Giant Media enlisted the producing power of Luxhammer’s Evan Cholfin. Luxhammer hired on Chance to design a co-branded campaign with the talented LA-based folk rock band THE PIERCES.
The unique challenge for the piece was for Chance to pinpoint and script the connecting themes between both the brand and the band. Directed by Chance, produced by Cholfin, and edited by Mark Apicella, together they were able to balance both the exciting and glamorous London style the band is so inspired by — resulting in the creation of the online campaign REAL ROCKIN’ BEAUTY WITH THE PIERCES that featured three versions in the US: a 3 minute, a 30 second, and a 15 second ad.